---
title: What does FMTC stand for?
description: Discover the origin of the FMTC name and how it evolved from focusing on coupons to enabling affiliates and merchants to compete successfully.
---

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# What does FMTC stand for?

## FMTC stands for “For Me To Compete”

### What’s with the name?

**FMTC stands for “For Me To Compete”**. It means that by harnessing our tools, affiliates of all sizes can compete on the big stage. We give them access to accurate, valuable, monetized deals and products – allowing them to focus on what they do best – driving traffic, building loyalty and engaging their audience.

Our company was originally named *“For Me To Coupon”*. For you Conan O’Brien fans out there, you know the punchline! For those of you that aren’t hearing the little play on words – feel free to research [Triumph the Insult Comedy Dog on YouTube](https://www.youtube.com/results?search_query=for+me+to+poop+on) (NSFW: watch at your own risk…being “PC” is not his thing!).

The original name made sense for our early years when we focused on online coupons (and people saw Triumph on Conan frequently). But FMTC eventually broadened our horizons to include products, deals, custom content, merchant services and so much more.

So – we replaced “coupon” with “compete”, cementing the idea that FMTC allows affiliates and merchants of all sizes to compete. But it doesn’t have the same comedic ring to it, so we just go by “FMTC”.  https://www.fmtc.co/about/

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